Out of the trillions of websites on the internet, how does Google find yours?
In all honesty, the only people that could tell you exactly how Google works would be their engineers—and I’m pretty sure they won’t be divulging their techniques any time soon. However, like many complex concepts, we can break it down to make it a little more digestible. I hope you’re hungry!
Ok, here’s the starter. According to Google, the web has over 60 trillion individual pages (yes, that’s trillion with a “t”). To get a better grasp of how many pages that is, if you viewed one page per second, it would take you 1,902,587.4 years to view them all. How the heck does Google sift through all the data? Well, it may seem oxymoronic, but Google “crawls” the web by following links between pages. Google’s web crawler is called Googlebot, which consists of thousands of computers dispersed worldwide.
Link building is essential for SEO, and an integral part of our strategy at JammCat. We ensure that your website is found by Google through incorporating their webmaster tools and getting links to your site from other relevant sites. While Google is crawling through links between pages, it is
analysing the content of these sites to ensure they are relevant. All of this information is housed on over 100 million gigabytes of storage simply called “The Index”.
But how do they know if the content is relevant or not? That’s where algorithms come into play—this is the main course. You may have heard this term before but weren’t too sure what it meant. Well, our good friend Google tells us, “An algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer”. We won’t get too involved with algorithms here, but I’ll provide an example that will help you understand the concept better.
Algorithms follow specific rules you set to solve a problem; however, these rules have restrictions. Basically, the restrictions are as follows:
- the set of rules must be finite
- the rules must be followed in some definite sequence, until a satisfactory result is achieved
- the rules must cover any awkward situations that arise
- only one rule may be obeyed at a time
Here’s an example: 1. Turn on your computer. 2. Open your browser. 3. Type “www.jammcat.com” in the search bar 4: Press “Enter” on your keyboard.
See, algorithms aren’t so difficult!…joking.
Google’s algorithms are what make Google, Google. These algorithms determine your page rank using over 200 factors! Relevant keywords, content, spelling, links, etc. It’s all comming together now. If you want to read more about Google’s algorithms, check out this link
If Google goes off keywords and links, then what’s stopping me from creating a bunch of sites linking to mine and filling them up with relevant keywords? I hope you saved room for dessert, because that’s what we’re covering next.
First of all, I know most of you weren’t actually thinking that rhetorical question, but it’s a real threat that Google does combat.
The term used for this is “spam”. If you have an email account, you probably have encountered spam at some point in your life. Well, Google probably has the largest spam folder ever. They make sure people aren’t cheating to get to the top. We call this “black hat SEO”. Conversely, “white hat SEO”, is what we practice, which abides by the rules so you’ll never have to worry about your site being barred from Google.
So, there you have it. There’s a lot that goes into getting your site to the top of Google, but with our help, we can make it happen. As always, feel free to contact us any time if you have any questions, or just leave a comment down below.
-Ryan | JammCat